A new take on automotive retail

Buying a car is thrilling. Buying a car is fun. At least, it used to be. What was once exhilarating has now become routine. Cars have become a commodity like any other. It doesn’t have to be like this. Step inside and rediscover automotive retail the way it should be.

Freedom on four wheels

That’s what you’re really buying when you buy a car. You’re purchasing unlimited possibilities, you’re telling the horizon that you’re coming to get it, and you’re promising the map that its dark corners won’t stay dark for long. 

Polestar wants to make buying a car as fun as owning it. So we’ve carefully designed our retail spaces to inspire, inform and delight you. Polestar spaces are awesome environments with a singular purity of purpose. Minimalistic, monochrome interiors elevate the deliberately chosen materials, while promoting a calm and thoughtful atmosphere. Clearing away all the distractions so you can focus on what matters: the cars.

Easy to access and a pleasure to explore. You're free to get to know our cars without pressure or distraction. With enthusiastic expert assistance available if you need it. Buy freedom on four wheels, the Polestar way.

This is not a showroom

It’s almost like visiting an art gallery where the cars are the exhibits. From the glassed-in brakes and batteries in the component wall to the drawers full of colour and material samples, to the crisp photos of dampers, rims and other parts. Every item is placed with deliberation, so you can geek out over every aspect of it, free from distraction.

No commission, no negotiation, no pressure

You won’t find any salespeople in a Polestar space. Just room to explore at your own pace, and expert assistance if you need it. Take your time and get to know the cars inside and out. You can even configure your own Polestar car on an interactive screen. If you have any questions our product experts are on hand to share their knowledge and enthusiasm with you. Selling just isn’t in their job description.

Spaces worldwide

United States

Los Angeles PopUp

1416 3rd Street Promenade, Santa Monica, CA 90401

San Francisco PopUp

239 Geary St San Francisco, CA 94102

New York PopUp

5 E 59th St New York, NY 10022


Hopland 14 2000 Antwerpen

Akenkaai 39 1000 Brussel (When using GPS: please insert Willebroekkaai 25)


Berliner Allee 51-53, 40212 Düsseldorf

Stadshart Amstelveen Rembrandtweg 41a 1181 GE Amstelveen

Nieuwe Emmasingel 40 5611 AM Eindhoven Nederland

Meent 92 3011 JP Rotterdam Nederland

Liguster 202 2262 AC Leidschendam Mall of the Netherlands Nederland

Øvre Slottsgate 7 0157 Oslo

Kungsportsavenyn 25 411 36 Göteborg

Norrlandsgatan 5 111 43 Stockholm



Block B, No. 10 Beichengtian Street, Jiangbei district, Chongqing


Jing’an Kerry Centre


Tianyi Square

Discover Polestar 2

No Polestar space near you? Explore the Polestar 2 on our website instead.

Discover the Polestar 2

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At Polestar, we are united in our interest and passion for electrified mobility. We're obsessed with design, performance and precision. And we're growing.

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