Polestar Design Contest Winners

Aldo H. Schurmann

Polestar PSEV-EX

Sports car designs tend to stand out: they are far lower than other types of car; they have many noticeable apertures to let air in and out to cool a powerful petrol engine; their overall form tends to be quite complex and designed to attract attention. Professional category finalist Aldo H. Schurmann’s sports car design favours a purer aesthetic, aligned with being an electric car (that needs less cooling and therefore fewer air vents) in general and being a Polestar in particular.

The design is characterised by its simplicity but is distinct in a few ways: its wheels visually push out to the corners of the car, the car’s glazing wraps around in an unbroken band, and different coloured lights contrast with the lower black elements.

What does “pure” mean to you, and for your Polestar design?

For me “pure” is the essential. Everything has a purpose. Everything is simple and unaltered. “Pure” is the unaltered essence of what a car is. “Pure”, in this car, is the opposite of pretentious. In a world where everything is attempting to impress by affecting greater importance or merit than it actually has, “pure” is back to basics. This is what it is: a sports car.

How would you describe the essence of your design to someone who hasn’t seen it before?

A low sports car with clean surfaces, avoiding the use of unnecessary things. Everything that is in the car has a purpose.

What is it about your design that you are most proud of, or that is most unique?

I am proud of the simplicity of the surfaces and the role that the exterior lights play in enhancing the car’s looks. It’s not vulgar or childish. It’s elegant and sober, but still exciting.

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