2022


A new take on the aesthetic of “performance”.

A new take on the aesthetic of “performance”.

Designed for a future where autonomous cars fulfil most daily driving needs, one where car design is increasingly influenced by the digital world of NFTs and Web3. Designer Inder Jolly from India, created Polestar 777 to show how the form of the performance car might take on a very digital aesthetic, defined by flat surfaces, straight intersections, sharp angles, and simple geometric graphics.   

777 is intended for occasional extreme high-performance driving, one that takes the driving game experience into real life instead of vice versa. It also has a fittingly expressive design language that the user can tailor with different wheel designs and wraps, just as they would in a game.  

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