Throughout 2020, the bicycle is the vehicle type that has grown fastest in popularity, as people have come to value more socially distanced transport. It’s fitting, therefore, for Sang Won Lee’s electric bike to be a finalist design for the professional category of the inaugural year of the Polestar Design Contest.
The design proudly shows off the copper windings of its electric motor in the peddle crank, just as other Polestar designs also display elements of their technologies. The pure shapes and details stand out in contrasting monochrome hues, another classic Polestar design approach, and the illustrations here show how different regional flag motifs can be incorporated into the seat design. Furthermore, the bike would be charged in dedicated bike parks and specified in a brand space, both of which would share the same progressive Polestar aesthetic.
What does “pure” mean to you, and for your Polestar design?
If a design is fulfilling its purpose, I'd call that pure. Whether it’s aesthetics or utility, a design that conveys a clear message is pure to me. I had designed my Polestar e-bike to follow Polestar's unique aspects, celebrating its technology with clean and simple geometries.
How would you describe the essence of your design to someone who hasn’t seen it before?
The fresh approach to bicycle design, which leads to some unconventional architecture for such a product.
What is it about your design that you are most proud of, or that is most unique?
The visualization of its electric motor that users can see from the outside. Pride in technology is what I think of when I think of Polestar.