The Polestar Design contest brief asked for a design that could be a car, or something else, because those behind the contest did not want to limit future directions for the brand. Professional category finalist Arthur Martin’s design shows the potential for just this: an electric yacht design that offers a true alternative to conventional yachts, just as Polestar cars do in the automotive world.
The simple and brutal form contrasts with the flowing water around it to make a strong impact. Such a silent and pure craft would offer a unique travel experience. The inclusions of sensors would enable autonomous piloting to enhance safety and route guidance, and the monochrome colour palette and the bow side nameplate are classic Polestar design cues.
What does “pure” mean to you, and for your Polestar design?
Pure is the complete absence of the unnecessary. Something that connects with your senses in a split second. That’s what I intended with my design for Polestar. Condense everything in a form so simple that even a young kid could replicate it by themselves.
How would you describe the essence of your design to someone who hasn’t seen it before?
A point of tension on a calm water surface, being pulled and morphing back into its natural state.
What is it about your design that you are most proud of, or that is most unique?
I'm really fond of the body surface blending the brutal elements of the cabin with the soft and organic nature of the water. However, it’s the simplicity and sophistication of the interior that I'm really proud of.