It can be difficult to know when a tipping point has been reached. Usually, a series of events, both big and small, have led the situation to a point where change is inevitable. And sometimes, that change doesn’t happen fast enough. Sometimes, a boost is needed to get to the event horizon.
Such as World EV Day.
Launched by Swedish-Swiss firm ABB and sustainability media company Green.TV, September 9th will be a day of “global e-mobility appreciation, helping to drive the shift to sustainable road transport and a zero-emissions future”. 2020 will see the first iteration. And Polestar is a founding member.
“I’m thrilled to be working with a leading OEM like Polestar on World EV Day,” says Green.TV founder Ade Thomas. “This day will become the catalyst for a digital campaign to celebrate e-mobility as a key tool in driving a decarbonised transport future for all.”
The founders see this day as the start of a truly international movement towards electric mobility and emission-free driving.
It seems like we’ve arrived at a tipping point.
The Overview Effect: a cognitive shift in awareness reported by some astronauts during spaceflight, often while viewing the Earth from outer space. Those who have experienced it describe a new understanding of the uniqueness, fragility, and relative smallness of our one and only home. And while it’s easy to imagine the impact this must have; it seems that spaceflight is a prerequisite. Which is why we sat down with Karen Nyberg.
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.