It can be difficult to know when a tipping point has been reached. Usually, a series of events, both big and small, have led the situation to a point where change is inevitable. And sometimes, that change doesn’t happen fast enough. Sometimes, a boost is needed to get to the event horizon.
Such as World EV Day.
Launched by Swedish-Swiss firm ABB and sustainability media company Green.TV, September 9th will be a day of “global e-mobility appreciation, helping to drive the shift to sustainable road transport and a zero-emissions future”. 2020 will see the first iteration. And Polestar is a founding member.
“I’m thrilled to be working with a leading OEM like Polestar on World EV Day,” says Green.TV founder Ade Thomas. “This day will become the catalyst for a digital campaign to celebrate e-mobility as a key tool in driving a decarbonised transport future for all.”
The founders see this day as the start of a truly international movement towards electric mobility and emission-free driving.
It seems like we’ve arrived at a tipping point.
Few things symbolise freedom like a road trip. Open vistas, unique experiences, and the feeling that something new lies just over the horizon make road trips timelessly compelling. And few places match the United States when it comes to an association with hitting the open road. Where better, then, to continue the Polestar 2 roadshow?
Sustainability. A term that has shaken off any buzzword-like connotations to become a rallying cry for the modern era. It categorises a movement that is still taking shape, one that’s seen as the answer to the unfolding situation that is the climate crisis. Industries, individuals, and initiatives are defined by how sustainable they are, from art to automotive. Especially when they come together.
When fighting for a cause, it pays to gather people together. Meetings, rallies, expositions, they’re all ways of collecting the like-minded in one place to really make progress. When that cause is a climate-neutral future, things get tricky. Assembling a global crowd in one place causes untold emissions. Electrify Expo, America’s largest e-mobility event, had a clever solution.