Contents are exactly as advertised.
Sustainability is currently at the top of every company’s list of priorities. The scramble to communicate environmental credentials has begun. Greenwashing, the act of presenting a product or process as cleaner than it actually is (or worse, clean when it’s not), can be seen across industries. And while it’s hard to sympathise with, their motives are somewhat understandable. Climate change is a crisis that’s unfolding in real time. Nobody wants to be seen as part of the problem.
Which creates another problem. Transparency is clearly the key to greater sustainability. Companies need to be honest about their products and their provenance, so that consumers can make informed choices. Presenting something as green when it’s not leads people to think they’re making a change. And they’re not. And the climate crisis becomes that much more critical.
Therefore, we’ve begun with sustainability labelling: adorning each product with a product sustainability declaration showing cradle-to-gate ton CO2e and traced materials, with percentage of recycled/renewable materials to follow. Displayed both in our spaces and on our site, this initiative aims to create greater transparency by clearly stating a product’s climate impact and traceability, with circularity to be added. For instance, Polestar 2 rolls out of the production facilities with a 26-ton CO2e footprint. The public should be aware of that number.
“Consumers are a huge driving force in the shift to a sustainable economy. They need to be given the right tools to make informed and ethical decisions,” says Polestar CEO Thomas Ingenlath.
A lack of total transparency is tantamount to failure when working towards greater sustainability. Successes should be communicated (greenhushing, greenwashing’s lesser-known sibling, is also to be avoided), failures should be documented, and lessons must be learned. We published our LCA report in the spirit of full transparency. We’re publishing our annual review in that same spirit.
Not being forthcoming about the climate impacts of products, their components and their production is the equivalent of burying a medication’s harmful side effects in the small print. It goes beyond deceitful. It’s dangerous. And Polestar won’t be a part of it.
When it comes to Polestar, the contents are exactly as advertised.
Perspective is everything. Travelling by plane is a blast for those who have only ever travelled by car. It’s mundane for astronauts. Electric driving is clearly the superior experience in our opinion. But we make electric cars. How do former petrol-heads feel about it? Android developers with an interest in driving? People who take road trips from Bavaria to Schleswig-Holstein and back, with a brief detour in Finland? What are their thoughts on Polestar 2?
The Overview Effect: a cognitive shift in awareness reported by some astronauts during spaceflight, often while viewing the Earth from outer space. Those who have experienced it describe a new understanding of the uniqueness, fragility, and relative smallness of our one and only home. And while it’s easy to imagine the impact this must have; it seems that spaceflight is a prerequisite. Which is why we sat down with Karen Nyberg.
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.