The Zero Emission Mission

Get out and explore. Find new places to go and things to see. Follow the road until the road ends, and then keep going. And do it all without polluting.

This was the mission we gave to Emelie Dahl and Fredrik Berggren. And with the help of some motorcycles from CAKE, and a Polestar 2 from us, they accomplished it. And then some. See above.


Being outdated is outdated: new OTA updates for Polestar 2

A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.

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