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The Zero Emission Mission

Get out and explore. Find new places to go and things to see. Follow the road until the road ends, and then keep going. And do it all without polluting.

This was the mission we gave to Emelie Dahl and Fredrik Berggren. And with the help of some motorcycles from CAKE, and a Polestar 2 from us, they accomplished it. And then some. See above.

Related

Polestar 2 is Switzerland’s Car of the Year

We’ve always had a soft spot for Switzerland. It’s where Polestar 2 made its real-life debut. It’s where Precept would have done the same. It doesn’t hurt that Switzerland itself is a truly beautiful place. And of course, the flag is a big plus. It seems like the feeling is mutual, as Switzerland has just chosen Polestar 2 as the winner of the Car of the Year award.

Motifs: Sebastian Kienle

Polestar’s ambitions are fundamentally linked to nature. We’ve dedicated ourselves to bringing about a change: a shift towards more sustainable electric mobility for the sake of our shared society. Preserving nature to improve the world. And if that sounds lofty and ambitious, it’s because it is.

The Wool Express with Alexander Stutterheim

Sometimes, speeding things up requires slowing down. As we’ve said before, the change to greater sustainability needs to happen more quickly. This can be achieved, paradoxically, by taking a slower approach. Designing timeless products to have a longer life cycle will reduce consumption and prolong a product’s usability, whether in automotive or in fashion. Something Alexander Stutterheim understands better than most.

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