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The Year of the Rat

It’s officially the Year of the Rat. The first sign in the Chinese zodiac, the rat represents optimism, energy, creativity, adaptability, and attention to fine detail.

Those born under this sign have these attributes. And it just so happens that something new is coming from Polestar. Something that, like the sign it’s born under, will embody a better way of doing things. Call it a new year’s revolution.

Happy Year of the Rat.

Related

The Wool Express with Alexander Stutterheim

Sometimes, speeding things up requires slowing down. As we’ve said before, the change to greater sustainability needs to happen more quickly. This can be achieved, paradoxically, by taking a slower approach. Designing timeless products to have a longer life cycle will reduce consumption and prolong a product’s usability, whether in automotive or in fashion. Something Alexander Stutterheim understands better than most.

Predicting the near future: Polestar and Balenciaga

The near future has been a muse for countless designers. It provides a framework in which creativity can thrive alongside an inbuilt sense of realism. The Polestar Design Contest and Polestar Precept were some of our near-future explorations. “Afterworld: The Age of Tomorrow” is one of Balenciaga’s. And they’ve asked Polestar to be a part of it.

Research Project: Sharging

Creating a more sustainable future is a journey, one that doesn’t end now that we have put electric performance cars on the road. It is bigger and involves more than just us. In fact, the more the merrier.

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