As we never tire of saying, the Polestar 1 was highly anticipated. A select few had been given the opportunity to experience our electric performance hybrid. They were limited to our proving ground situated in Hällered, a quiet spot in western Sweden, far from prying eyes. But how to introduce Polestar 1 to the world, and give those other would-be drivers a few minutes behind the wheel?
The answer came in the form of test drive events, arranged in different parts of the world: the postcard-perfect Northern California coast, the storied avenues of Florence, and the mountain roads of Chengdu, each location serving as a nexus for local journalists to take our electric performance hybrid for a spin.
Read their impressions above.
Boxes get a bad reputation sometimes. Idioms like “think outside the box” make one think of limitations. To be “boxed in” is to be trapped. However, boxes are about to symbolize something else entirely: making a difference.
Sustainability is a unifying topic. One of the defining issues of the current age, the push for greater sustainability must span everything, every industry sector, every geography. Accordingly, it makes sense to collaborate. To unite those already engaged in the quest for a more sustainable future.