As we never tire of saying, the Polestar 1 was highly anticipated. A select few had been given the opportunity to experience our electric performance hybrid. They were limited to our proving ground situated in Hällered, a quiet spot in western Sweden, far from prying eyes. But how to introduce Polestar 1 to the world, and give those other would-be drivers a few minutes behind the wheel?
The answer came in the form of test drive events, arranged in different parts of the world: the postcard-perfect Northern California coast, the storied avenues of Florence, and the mountain roads of Chengdu, each location serving as a nexus for local journalists to take our electric performance hybrid for a spin.
Read their impressions above.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.
Time is running out. To stay within the 1.5-degree target, we need to take immediate action. In the quest for circularity, transitioning to electric transport is one of several imperative steps. This step calls for a change in behaviour, from people, businesses, and governments. Because frankly, we don’t have time not to.