The End of the Beginning
As of today, June 24th, Polestar is listed on the Nasdaq in New York under the ticker PSNY. This allows us to welcome shareholders, as well as customers, to join our journey towards more sustainable electric performance. This is a confirmation that Polestar has come of age. An end of the beginning. And a beginning of something more.
Polestar was founded in an idea: one of design-led, sustainable, electric performance, an idea expressed at launch with our first car. A minimalistic electric performance hybrid, Polestar 1 was a message to the traditional, conventional automotive industry. One that couldn’t be ignored.
That car, just like Polestar today, couldn’t be put in a box, it wasn’t easily defined. It raised questions, started conversations and built the platform that has enabled us to say more. But progress rejects the status quo, change is a must.
We’ve come a long way since our launch, continuously pushing boundaries to create cars, and a brand, without compromise. And now, a new era has begun. Consumer interest in electrification is growing apace, as the environmental and financial benefits of going electric make it the obvious choice.
Today we’re up and running, a trusted vehicle OEM that’s outgrown its start-up origins. We have over 55,000 cars on the road, every one a messenger for change. A vision of progress. A view that can be seen across 25 markets today. And no, we’re not stopping there.
“We promised growth and we are delivering on that promise,” says Thomas Ingenlath, Polestar CEO.
But more than that, we promised change. Progress. To continue to deliver that, the brand must constantly evolve. And never stop pushing.
And we are retiring that first messenger, the car that started it all, Polestar 1. But this isn’t the beginning of the end.
It is just the end of the beginning.
Design Fest Ghent: caramel, corn, and circular creations
When visiting Ghent this spring, one may have caught the smell of caramel, sugar cane, and corn. Especially around Brabantdam 31. Not because the circus was in town, but because of another event. Design Fest Ghent, a new biennial design festival, showcases ground-breaking designs and sustainable innovations. Like the sweet-smelling, circular creation BreaZea.
Looking back at the future: Goodwood Festival of Speed
The Goodwood Festival of Speed is where the old meets the new. Where the classic and the modern coexist. It showcases the past, present, and future of car culture, like no other event. So, we thought it best to bring something new, and something (g)old. Something rare, and, of course, a story to be told.