Sir Winston Churchill taught us that “however beautiful the strategy, you should look at the results.” Our strategy is to obsess over every detail, in order to create cars that redefine sustainable electric performance. Polestar 1 and Polestar 2 are the results. And we share our audience’s enthusiasm for looking at them. Therefore, we took them to the former British Prime Minister’s childhood home of Blenheim Palace to take part in the Salon Privé.
An annual Concours d’Elégance showcasing the finest that the automotive world has to offer, Salon Privé has been held annually on the grounds of Oxfordshire’s Blenheim Palace since 2005. In addition to an event stand showcasing both the Polestar 1 and Polestar 2, we also offered test drives, held in accordance with all safety standards.
Our strategy has remained the same since the very beginning. And the results are all the confirmation we need.
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.
Time is running out. To stay within the 1.5-degree target, we need to take immediate action. In the quest for circularity, transitioning to electric transport is one of several imperative steps. This step calls for a change in behaviour, from people, businesses, and governments. Because frankly, we don’t have time not to.