Get outside Vancouver city limits with the cofounder and CEO of Freshline, a global supply chain innovations company.
Robert Kirstiuk values access. "Being able to get out into the woods and not have to worry about range in a vehicle I know isn't really harming the environment makes it more enjoyable to drive."
This value of access guides Freshline. The software start-up is democratizing the global food supply chain for a more sustainable, digital-first future. "We can drive efficiency in the supply chain and share that information more quickly and in a more seamless way. That eliminates a lot of food waste."
"I think generally our trajectory is trending towards something more positive."
Retail has largely moved online. The appeal is understandable: effortless browsing, no sales staff hovering by your elbow, and no need to leave your house at all. This doesn’t mean that physical retail spaces have lost their importance, however. It just means that they play a new role. Given that we offer a digital-first model, in which everything from configuring a car to booking a test drive can be done online, the away-from-keyboard, in-real-life experience in a retail space needs to be a singular offering.