Polestar Precept, our vision vehicle, is made with sustainable, organic and upcycled material solutions, creating a new expression of premium. It is made with ground-breaking technologies integrated throughout, such as an intuitive infotainment system. It is made with design elements, both exterior and interior, that more closely resemble designs from the world of aerospace.
The one thing it was made without is compromise.
This lack of compromise is partly what made it so exceptional. And now, Robb Report, a publication with a similar disdain for the middle ground (their slogan: “Luxury Without Compromise”) has just awarded Precept the “Best of the Best” award for sustainable design.
We’d like to sincerely thank Robb Report for the award. Unlike compromise, it’s made everyone happy.
See Robb Report’s interview with Head of Polestar US Gregor Hembrough below.
The Overview Effect: a cognitive shift in awareness reported by some astronauts during spaceflight, often while viewing the Earth from outer space. Those who have experienced it describe a new understanding of the uniqueness, fragility, and relative smallness of our one and only home. And while it’s easy to imagine the impact this must have; it seems that spaceflight is a prerequisite. Which is why we sat down with Karen Nyberg.
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
Time is running out. To stay within the 1.5-degree target, we need to take immediate action. In the quest for circularity, transitioning to electric transport is one of several imperative steps. This step calls for a change in behaviour, from people, businesses, and governments. Because frankly, we don’t have time not to.