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Precept

Precept: a rule intended to inform behaviour or thought. In other words, a way of declaring how you mean to proceed. Starting as you mean to go on. Stating your intentions up top. A manifesto. It’s also the name for something that takes all of our ambitions and combines them.

Sometimes, they all come together. All the ambitions, hopes, aspirations, dreams, and plans.

At Polestar, that’s just happened. Our ambitions for sustainability, our plans for technology, and our aspirations for design have all meshed. Mingled. Come together. And we’ve given it a name.  

It’s called Polestar Precept. 

See for yourself.

Related

Being outdated is outdated: new OTA updates for Polestar 2

A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.

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