News

Precept to enter production

Your wish is our next project.

Polestar Precept was conceived as a commitment car. The antidote to a concept car, Precept was our answer to some pressing questions facing our industry. How can we be more sustainable? Do we need to sacrifice aesthetics in the name of the environment? How can we make the in-car experience more connected, intuitive, and contextualised? Concept cars that are Hollywood dreams will never answer these questions. We built Precept to show that this was our take on these issues. Our answer to the riddle of more sustainable, connected, electric performance.

The response to Precept was all the confirmation we needed. The sustainable, upcycled and animal-free materials we used in its construction showed that we could redefine modern premium. The infotainment system (again, with Google built in), more informative and responsive than ever before. The public saw this and were not shy about saying they wanted Precept to be more than a mission statement on four wheels. And frankly, we agree.

So, we’re putting Precept into production. 

Related

The importance of impatience: Polestar 2 sustainability upgrades

Patience. A famously good thing. There is no end to the folksy phrases and nuggets of wisdom that emphasise the importance of being good at waiting. Patience, it’s said, is a virtue. But when it comes to righting environmental wrongs, it’s also a luxury. One we don’t have. Which is the reasoning behind the Polestar 2 sustainability upgrades.

Read more
Polestar © 2022 All rights reserved