“Polestar Precept’s aesthetics are rooted in cutting-edge technology rather than historical automotive references,” states Polestar Head of Design Maximilian Missoni when asked about the design of Polestar Precept. “Our goal was to question automotive conventions and traditions and start an entirely new chapter of avant-garde design.”
Precept pulls off a balancing act of being both visionary and realistic, a logical evolution of Polestar’s design language as well as a sizeable leap forward for automotive. Both the interior and the exterior of Precept feature sustainable or recycled materials, which have created new design opportunities due to their unique characteristics.
“As designers we can contribute to the move towards sustainability by getting inspired by these new materials,” Missoni continues. “With Precept, we wanted to show that sustainability and technology can be merged into stunning products.”
To build a sustainable society, there are a series of concrete (pun intended) goals that need to be achieved. These key drivers are universal and not specific to any one geographical location or cultural area. They are pillars upon which to construct the foundation of a more sustainable society.
The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.