The Precept is our vision for the future of Polestar and the automotive industry. This is a future where a new array of sensors, cameras, radars, and laser scanners will become core to the vehicle, and our design language will celebrate the technology. We have considered how aesthetically the car of the future should embrace the new paradigms of driver support and vehicle awareness, rather than be tied to the intake requirements of legacy combustion engines.
Over the past decades, the vehicle grille has become a celebrated symbol but now we have replaced it with the Polestar SmartZone, a shift from breathing to seeing. The grille allowed the engine to breathe while the SmartZone hosts the radars and cameras through which the car can actually see.
“We repurposed the frontal area of the car for these necessary sensor systems and we clustered them in one area that we called the SmartZone” states Polestar Head of Design Maximilian Missoni.
This is not only in the front, Precept has other SmartZones around the car where needed. By placing them together in specific areas, they can be easily exchanged and upgraded compared to if they were scattered around the car instead.
Polestar 2 already shows the first steps towards this future. The Grid at the nose of Polestar 2 starts to change the focus and aesthetic of the car, defining a smaller cooling area and neatly encompassing forward camera and radar units.
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
There are all types of awards out there. The Foot in Mouth Award, The Golden Bagel Award and IG Nobel Prize, just to mention a few. While we haven’t won any of these particular accolades, we have received our share of awards. The latest celebrate our approach to design.