The Precept is our vision for the future of Polestar and the automotive industry. This is a future where a new array of sensors, cameras, radars, and laser scanners will become core to the vehicle, and our design language will celebrate the technology. We have considered how aesthetically the car of the future should embrace the new paradigms of driver support and vehicle awareness, rather than be tied to the intake requirements of legacy combustion engines.
Over the past decades, the vehicle grille has become a celebrated symbol but now we have replaced it with the Polestar SmartZone, a shift from breathing to seeing. The grille allowed the engine to breathe while the SmartZone hosts the radars and cameras through which the car can actually see.
“We repurposed the frontal area of the car for these necessary sensor systems and we clustered them in one area that we called the SmartZone” states Polestar Head of Design Maximilian Missoni.
This is not only in the front, Precept has other SmartZones around the car where needed. By placing them together in specific areas, they can be easily exchanged and upgraded compared to if they were scattered around the car instead.
Polestar 2 already shows the first steps towards this future. The Grid at the nose of Polestar 2 starts to change the focus and aesthetic of the car, defining a smaller cooling area and neatly encompassing forward camera and radar units.
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
It’s the goal of every carmaker to get people in their cars. There are a seemingly endless number of catchphrases, taglines and mottos in the world of automotive, stretching from the cliché to the incomprehensible. But if one reads between the lines, the message is clear: this car is good. Get in it.