We’ve redefined electric performance. We’ve redefined the automotive retail experience. And we’re also redefining premium.
Premium, when it came to cars, used to be something that was defined by chrome, leather, or wood. We set out to shift this paradigm, taking inspiration from fashion, footwear and the opportunities afforded by upcycling materials. With the application of new processes and materials, the old standards need not apply any longer.
“As a young car company, it would be a missed opportunity if we just apply the same recipes that the car industry has applied for decades. We carefully looked at how society is changing and how things are different these days and we asked ourselves: how does that affect the way we think? What do they do to our paradigms?” says Maximilian Missoni, Head of Design at Polestar.
This is how we derived a new set of materials for the new premium. The seats, for example, feature 3D-knit: a woven fabric made from 100% recycled PET bottles. In other parts of the interior, bio vinyl which is composed of bottle stoppers and recycled cork is used. A material comprised of recycled fishing nets is utilised for the carpets. These high-tech, sustainable materials, combined with recycled aluminium detailing, create a new expression of premium.
Another material that is used in the Precept is the flax-based composite made by Swiss firm Bcomp. When it’s backlit, its naturally regular and geometric texture stands out.
This builds upon the foundation of material innovation that saw its first expression in the Polestar 2 with WeaveTech, our vegan material, which is inspired by drivers’ wetsuits. It’s an innovative and unique upholstery that is distinct from leather and is both dirt and moisture resistant. The Precept takes the next step in casting away traditional design cues and contributes to our new expression of premium.
There are all types of awards out there. The Foot in Mouth Award, The Golden Bagel Award and IG Nobel Prize, just to mention a few. While we haven’t won any of these particular accolades, we have received our share of awards. The latest celebrate our approach to design.