Premium with a purpose. That’s how we view the 3D knit material covering the seats of the Precept. Not only does it have a distinctive look and feel befitting a premium vehicle, it’s made from a single strand of yarn. Variations of this material have been seen before, but only in the fashion world. We’ve brought it into automotive. And not just for the look.
It reduces waste in two ways: it’s made to size and therefore has no offcuts, and it repurposes discarded plastic bottles into something new. Plastic has near-infinite applications. We’ve found a new one, one that puts old plastic to new use.
Premium with a purpose.
The Overview Effect: a cognitive shift in awareness reported by some astronauts during spaceflight, often while viewing the Earth from outer space. Those who have experienced it describe a new understanding of the uniqueness, fragility, and relative smallness of our one and only home. And while it’s easy to imagine the impact this must have; it seems that spaceflight is a prerequisite. Which is why we sat down with Karen Nyberg.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.