Premium with a purpose. That’s how we view the 3D knit material covering the seats of the Precept. Not only does it have a distinctive look and feel befitting a premium vehicle, it’s made from a single strand of yarn. Variations of this material have been seen before, but only in the fashion world. We’ve brought it into automotive. And not just for the look.
It reduces waste in two ways: it’s made to size and therefore has no offcuts, and it repurposes discarded plastic bottles into something new. Plastic has near-infinite applications. We’ve found a new one, one that puts old plastic to new use.
Premium with a purpose.
To build a sustainable society, there are a series of concrete (pun intended) goals that need to be achieved. These key drivers are universal and not specific to any one geographical location or cultural area. They are pillars upon which to construct the foundation of a more sustainable society.
The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.