We played it safe. As a company made up of car enthusiasts, one of our favourite things is talking to people about our products. However, the current state of affairs means that large gatherings are to be avoided. And even though we’d like nothing better than to assemble a bunch of Polestar fans and talk their ears off about the safety innovations to be found in the Polestar 2, it wouldn’t be wise. Ironically, it’d be unsafe.
So, we took our innovative digital-first approach, already a hallmark of our brand, and applied it to this event, making it a webinar for newsletter subscribers to livestream (and putting it on YouTube for everyone to see).
Featuring a panel made up of Polestar Head of R&D Hans Pehrson and Polestar 2 Product Manager Beatrice Simonsson, the webinar was filmed in the showroom of our Gothenburg HQ, and featured presentations on Polestar 2 safety features, along with a Q&A session.
There’s no better time to play it safe than when talking about safety. See the webinar here.
The Overview Effect: a cognitive shift in awareness reported by some astronauts during spaceflight, often while viewing the Earth from outer space. Those who have experienced it describe a new understanding of the uniqueness, fragility, and relative smallness of our one and only home. And while it’s easy to imagine the impact this must have; it seems that spaceflight is a prerequisite. Which is why we sat down with Karen Nyberg.
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.