2019 saw the opening of our first two Polestar spaces, in Oslo and Beijing. Despite occupying a renovated turn of the century building and a modern design-oriented shopping mall respectively, the spaces have many things in common.
They both utilise minimalist, functional materials like glass and bare concrete. They both offer an active customer experience, with AR and VR solutions, interactive display walls, and reactive screens which show more information the closer you come. They both put the cars in focus. And soon, they won’t be the only spaces.
Shanghai is readying itself to throw open its doors, becoming yet another manifestation of the brand in real life, a waystation for those who are ready to start a journey of electrified, sustainable performance. It’s the first space to open in 2020. And it won’t be the last.
Polestar Shanghai is the first domino, to be followed by more in various locations around the globe, including Polestar’s hometown of Gothenburg.
Watch this space. There’ll be more coming.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
The Hydro chair: a glimpse into the future
Many have tried to imagine what the future might look like. Flying cars, holograms, and interstellar travel have all been considered. And a lot of silver and grey, for some reason. When we try to envision a sustainable future, though, it tends to look a bit different. Greener. Now, that vision has been realised in the shape of the chair. One that’s both silver and green.