2019 saw the opening of our first two Polestar spaces, in Oslo and Beijing. Despite occupying a renovated turn of the century building and a modern design-oriented shopping mall respectively, the spaces have many things in common.
They both utilise minimalist, functional materials like glass and bare concrete. They both offer an active customer experience, with AR and VR solutions, interactive display walls, and reactive screens which show more information the closer you come. They both put the cars in focus. And soon, they won’t be the only spaces.
Shanghai is readying itself to throw open its doors, becoming yet another manifestation of the brand in real life, a waystation for those who are ready to start a journey of electrified, sustainable performance. It’s the first space to open in 2020. And it won’t be the last.
Polestar Shanghai is the first domino, to be followed by more in various locations around the globe, including Polestar’s hometown of Gothenburg.
Watch this space. There’ll be more coming.
Design Fest Ghent: caramel, corn, and circular creations
When visiting Ghent this spring, one may have caught the smell of caramel, sugar cane, and corn. Especially around Brabantdam 31. Not because the circus was in town, but because of another event. Design Fest Ghent, a new biennial design festival, showcases ground-breaking designs and sustainable innovations. Like the sweet-smelling, circular creation BreaZea.
Looking back at the future: Goodwood Festival of Speed
The Goodwood Festival of Speed is where the old meets the new. Where the classic and the modern coexist. It showcases the past, present, and future of car culture, like no other event. So, we thought it best to bring something new, and something (g)old. Something rare, and, of course, a story to be told.