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Polestar Precept: From Concept to Car

There’s peeking behind the curtain. And then there’s having an all-access backstage pass.

The former provides a momentary look at what actually happens behind the scenes. A glimpse of the activity, the work, and the hustle and bustle of many people working on something big.

The latter takes a deep dive into every detail, giving an unfiltered, unobstructed look at the entire process, warts and all.

“Polestar Precept: From Concept to Car" is a documentary series on Polestar Precept, from the first idea to the finished product, covering every step of the journey. From pencil sketch to clay model. From the design studio to the road. From contentious arguments over tiny components to celebrating breakthroughs as a team.

This series is an all-access backstage pass, providing an unprecedented look into just what’s involved in the design, production, and release of a car.

See the trailer here.

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Polestar sustainability report 2021

Accountability is key. To combat the growing tide of greenwashing, greenhushing, and all the other buzzwords that denote a lack of transparency around sustainability work, we need to hold each other responsible. Successes and failures need to be communicated. Questions need to be asked and answers demanded. We need hard data when it comes to exactly what it is we’re doing, and what we have left to do. And when requiring these things from others, we can’t forget ourselves.

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