Polestar Precept: From concept to car, episode 6
Change comes from within. Even if the influences come from without.
The colour and material designers of Polestar Precept wanted to create a new definition of premium. One for the electric age. One expressed in modern, sustainable, circular materials that break from the chrome-and-leather tradition of legacy automotive brands.
So, they looked elsewhere, ignoring convention in favour of innovative solutions from unlikely sources, such as the worlds of high fashion and footwear. What they developed were materials that both boost sustainability credentials, and create a thoroughly unique, unquestionably premium experience for those inside the vehicle.
Learn about the processes of choosing colours and materials, both for Precept and the brand, in episode 6 of the documentary series “From Concept to Car”.
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The End of the Beginning
As of today, June 24th, Polestar is listed on the Nasdaq in New York under the ticker PSNY. This allows us to welcome shareholders, as well as customers, to join our journey towards more sustainable electric performance. This is a confirmation that Polestar has come of age. An end of the beginning. And a beginning of something more.
Polestar 2 BST edition 270: the performance-oriented Polestar 2
Performance is relative. For most people, running 100 m in 20 seconds would be remarkable. For Usain Bolt, it would be a disappointment. Polestar 2, with its holistic, intuitive, highly engineered driving experience, is already a performance EV by many standards. With the release of Polestar 2 BST edition 270, there’s now a version which brings that performance to an entirely new level.