Creation requires commitment.
Whether it’s to the original idea, to the work required, or to the time it will take, commitment is key. Unsurprisingly, this rings especially true with cars. Like Polestar Precept.
The team behind Precept wanted to present as complete of a car as possible from the beginning. No flashy design ambitions that could never make it to production. No technological inventions that look like something from the bridge of the USS Enterprise. The team was committed to making something decidedly different than a typical concept car.
Precept would embody sustainable design, innovative technology, and the answers to some of the most pressing questions faced by the automotive industry. It would do so from day one. An approach the entire company committed to.
Episode 1 of “Precept: From Concept to Car”, an introduction to the series titled “The concept”, can be seen here.
Perspective is everything. Travelling by plane is a blast for those who have only ever travelled by car. It’s mundane for astronauts. Electric driving is clearly the superior experience in our opinion. But we make electric cars. How do former petrol-heads feel about it? Android developers with an interest in driving? People who take road trips from Bavaria to Schleswig-Holstein and back, with a brief detour in Finland? What are their thoughts on Polestar 2?
The Overview Effect: a cognitive shift in awareness reported by some astronauts during spaceflight, often while viewing the Earth from outer space. Those who have experienced it describe a new understanding of the uniqueness, fragility, and relative smallness of our one and only home. And while it’s easy to imagine the impact this must have; it seems that spaceflight is a prerequisite. Which is why we sat down with Karen Nyberg.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.