It’s possible to add something by taking something away.
Polestar 2 is a perfect example. We’ve added convenience by taking away the ignition. We’ve increased aerodynamic efficiency by doing away with the mirror frames. And now, we’re taking away the subscriptions, authentication methods and charging tags, along with a good deal of the price, of charging. Thanks to our partnership with Plugsurfing, Polestar 2 owners are now able to charge at any of IONITY’s public fast chargers at a heavily subsidised rate of 0,35 EUR per kWh*.
Convenient charging was already a part of the Polestar experience. The Plugsurfing agreement gives owners access to over 200,000 public charging points in Europe, IONITY included, using one authentication and payment platform regardless of the operator. When Polestar owners use the Plugsurfing card (which comes with the car) at an IONITY station, the reduced rate is automatically applied, as of July 1st, 2021.
“This is a prime example of how collaboration in the ever-growing free market of public charging infrastructure can be used to benefit our customers, much like our recent partnership with ChargePoint in North America,” says Polestar CEO Thomas Ingenlath.
And though this initiative is exclusive to Europe, it demonstrates a model that could potentially work in other markets. It also proves that addition by subtraction works. Remove the charging tags and add convenience. Remove the range anxiety and uncertainty around infrastructure and add immeasurable value to the EV experience.
“Not being limited to our own exclusive charging network means we can benefit from the expansion and evolution of infrastructure as the industry grows,” continues Thomas Ingenlath. “We remain committed to finding more solutions like this for our customers.”
*The subsidised IONITY rate agreement runs for 12 months, beginning on July 1st, 2021. The reduced IONITY rate agreement applies to all existing Polestar 2 owners who use the supplied Plugsurfing charging card delivered with their Polestar 2. The offer will also apply to all new Polestar 2 owners who order their cars by December 31st, 2021. The reduced rate is also accessible via the Plugsurfing app, which needs to be updated to reflect the reduced pricing and must be linked to the same account as the Plugsurfing card supplied with the vehicle. Scanning QR codes on charging stations will not validate the reduced pricing.
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
There are all types of awards out there. The Foot in Mouth Award, The Golden Bagel Award and IG Nobel Prize, just to mention a few. While we haven’t won any of these particular accolades, we have received our share of awards. The latest celebrate our approach to design.