"It handles and rides with real sophistication…and just oozes cool.” Yes, that’s how we all feel about the Polestar 2. That should be shocking to none. It’s the embodiment of all our current ambitions. But when it comes to an objective look, we might be too close. We can’t see the forest for the golden brake callipers.
What we needed to hear was impartial, unbiased feedback. We needed to expose the Polestar 2 to objective scrutiny. Therefore, we sent out the signal, and invited the press to Hällered to drive a Polestar 2 prototype. Journalists from the UK, Germany, Norway, the US, and China braved the howling winds and shimmering sheets of rain which pass for autumn weather in Sweden to drive the Polestar 2. And what they had to say was a resounding confirmation of our own opinions. That opening quote, in fact, is not from someone here at Polestar, but comes courtesy of Top Gear. See a smattering of other quotes below, and click on said quotes to read the articles.
Perspective is everything. Travelling by plane is a blast for those who have only ever travelled by car. It’s mundane for astronauts. Electric driving is clearly the superior experience in our opinion. But we make electric cars. How do former petrol-heads feel about it? Android developers with an interest in driving? People who take road trips from Bavaria to Schleswig-Holstein and back, with a brief detour in Finland? What are their thoughts on Polestar 2?
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.