Polestar 2 LCA report
All in. A colloquial expression meaning that one is fully committed to something. In poker, it also means to bet everything you have before revealing your hand. And though we lean towards the former when using this idiom to reference our own pursuit of sustainable electric performance, the latter works too. Time to put our cards on the table. Starting with our LCA report.
An LCA (Life Cycle Assessment) is a study done to determine the environmental impact of a product. It also provides a framework to measure said impact, along with steps towards a stated goal, such as how to make that product more sustainable. An LCA report shows the findings of this study.
These reports are becoming more commonplace, as various industries seek to become more transparent and more environmentally friendly. This ensures that customers will be educated enough to make informed comparisons and responsible decisions. Unfortunately, the automotive industry isn’t quite so open.
We’ve recently performed an LCA to determine the lifetime carbon footprint of the Polestar 2. It includes emissions from materials production, manufacturing, the use phrase of the Polestar 2, and its end of life. We’ve released the report, along with the entire methodology we used, in order to encourage others to do the same.
To return to the poker parlance, we want others to see our all-in and call it. We don’t want to see them fold on a more transparent future. Like us, they should go all in. Unlike poker, the risk is too great otherwise.
The proof is in the press drives
A large proportion of Polestar 2 customers are early adopters. Those who could see that the product was a unique proposition: a fully electric, obsessively designed car that offers a holistic and inclusive driver experience. And for these early faithful (to whom, it must be said, we are very grateful), some sort of verification is needed while they await their first moments behind the wheel. Proof that their choice is the right one. Confirmation is key, after all.
Let's clear the air
EVs have always been marketed as “clean”. We’re guilty of it ourselves. And in some respects, this is undebatable. A comparable internal combustion engine car emits 41 metric tons of carbon dioxide during its use phase*. An EV emits no tailpipe carbon dioxide at all. Tough to argue with.