We’ve always had a soft spot for Switzerland. It’s where Polestar 2 made its real-life debut. It’s where Precept would have done the same. It doesn’t hurt that Switzerland itself is a truly beautiful place. And of course, the flag is a big plus. It seems like the feeling is mutual, as Switzerland has just chosen Polestar 2 as the winner of the Car of the Year award.
Evaluated by an expert jury consisting of engineers, journalists, and drivers, Polestar 2 took the lead, based on criteria including (but not limited to) design, drivetrain, handling, quality, functionality, safety, environmental friendliness, and infotainment.
"The award is naturally a great success for our young brand," says Sascha Heiniger, Head of Polestar Switzerland. "At the same time, we see it as a confirmation and an obligation to continue on our uncompromising path towards contemporary and sustainable mobility.”
We’ve always liked Switzerland. It’s nice to know they feel the same way.
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.
Time is running out. To stay within the 1.5-degree target, we need to take immediate action. In the quest for circularity, transitioning to electric transport is one of several imperative steps. This step calls for a change in behaviour, from people, businesses, and governments. Because frankly, we don’t have time not to.