The Polestar 1 offers a driving experience unlike any other. We’ve been saying this for a while. And so far, the only people who could attest to it have been, well, Polestar people. Engineers, designers, and so on. Their opinions are qualified, but they’re definitely not unbiased.
So we invited the automotive press to try for themselves. Journalists from Norway, the US, Germany, Canada, the Netherlands, the UK, and Sweden (naturally) travelled to Gothenburg to sit behind the wheel and create their own Polestar driving experiences.
Every journalist who emerged from the car, whether after driving it themselves or riding shotgun for one of development engineer Joakim Rydholm’s “dynamic driving experiences”, had a smile on their face. Even the curtains of rain which signify a Swedish summer day couldn’t dampen people’s spirits. See a smattering of their thoughts below, and click on them to read the articles:
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.
Time is running out. To stay within the 1.5-degree target, we need to take immediate action. In the quest for circularity, transitioning to electric transport is one of several imperative steps. This step calls for a change in behaviour, from people, businesses, and governments. Because frankly, we don’t have time not to.