True change always seems like an insurmountable obstacle. But if it’s needed, we have to find a way. Like bringing the car industry into a climate-neutral future, for example. Because as the saying goes: it always seems impossible until it’s done.
But Polestar was not built by those who stood by. We were built by those who challenged conventions, dedicated to making the impossible possible. And this conviction will also help us realise Polestar 0 project, our goal to create the first truly climate-neutral car by 2030, as announced earlier this year.
Truly climate-neutral means that we will not rely on offsetting, but reduce emissions throughout the supply chain and production, and by doing so, change the way that cars are made.
Reaching full climate neutrality throughout the value chain, however, is an unprecedented challenge for such a complex product as a car. An internal task force is up and running under engineer and automotive veteran Hans Pehrson’s leadership, placing it right at the heart of our R&D effort.
The project has been split into three stages, leading up to our 2030 target. The first phase, in which preparations are well underway, involves launching an open call for research and collaboration. This global call will not only address suppliers, but entrepreneurs, innovators, investors, universities, researchers, authorities, and consumers at large.
In addition, the task force is also focusing on establishing collaborations to jointly find all sources, down to the smallest component, of CO2e in the entire supply chain. Every step, from material extraction (or recycled source) to vehicle handover, needs to be evaluated based on whether solutions are readily available, or if further research is needed.
“Climate action is a matter of collaboration,” Hans Pehrson opines. “Achieving climate-neutral modern products is an absolute must for our future. Cars are complex, they consist of tens of thousands of components and rely on intricate layers of suppliers and sub manufacturers. Making the car climate-neutral is therefore not only an extremely important challenge but an extremely difficult one. Understanding and accepting the challenge is the first step, getting all the way will require that we collaborate in ways that have never been done before. This is not a solo mission.”
The call for research is to be followed by advanced engineering and product development.
Polestar 0 project is the biggest challenge we could set for ourselves. And it will become even harder as we get closer to zero. But rather than fixating on the obstacles, the industry should look at the risk of not having harder goals and recall that it always seems impossible until it's done. Let’s not waste another minute.
Sustainability. A term that has shaken off any buzzword-like connotations to become a rallying cry for the modern era. It categorises a movement that is still taking shape, one that’s seen as the answer to the unfolding situation that is the climate crisis. Industries, individuals, and initiatives are defined by how sustainable they are, from art to automotive. Especially when they come together.
Art communicates. It resonates with us all in a way that few of us can fully articulate. The medium doesn’t matter either. Whether sculpture or song, acrylics or alabaster, art provokes a reaction. As such, it’s an incredibly powerful way to deliver a message, directly accessing the audience’s emotions and creating a connection. Which is exactly why Thijs Biersteker does what he does.
About 14 billion years ago (it’s estimated), the universe burst into existence. Ever since, it’s been expanding outwards. And though it’s only been four years as opposed to 14 billion since the creation of the Polestar universe, it’s already experienced growth at a breakneck speed. As we head into a new year, our global presence continues expanding at an accelerating pace.