Entrepreneur, e-mobility enthusiast, and F1 world champion Nico Rosberg took the Polestar 1 for a spin through the streets of Frankfurt, ending at the International Motor Show. We sat down with him inside the roadshow cube (in the Polestar 2 itself) and picked his brain.
I just drove the Polestar 1, together with Joakim (Rydholm, Polestar development engineer), and what impressed me the most was the dynamic, sporty feel when driving. That’s something that I really like personally, and it’s something that everyone will enjoy. The steering is very direct, and the brakes have a really sporty feel, which was very nice.
We’ve tried to create a more holistic driving experience, focusing on all aspects as opposed to just straight-line acceleration. Do you feel that we’ve achieved that?
Absolutely, I love what you have achieved with the car. I really think you’re on the right track.
What you guys are doing is very exciting. The design elements are really nice with both the Polestar 1 and the Polestar 2. Very beefy, bulky for its category. I like that. The Polestar 2 price-point is really cool as well, that’s exactly where you need to set it. I like the carbon fibre details [in the Polestar 1], like on the bonnet for example; trying to push for the lightest weight is obviously important. Those kinds of details give it a racing look, and in my opinion are absolutely necessary (and also quite unusual) for that category of car.
Well, Polestar is going for the subscription model, and that seems be the goal for most people at the end of the day. That’s where the entire market is going; just as our videos are offered via a subscription model, mobility itself will be offered via a subscription model one day. It’s smart that Polestar is positioning itself that way. A lot of it will come down to all the other aspects though: the cost, the infotainment (where you’re definitely taking the right course with the Android system), and so on. All these things will make it a success. In the future, it won’t just be about the driver experience, it’ll be about the overall customer experience, inside the car.
The Overview Effect: a cognitive shift in awareness reported by some astronauts during spaceflight, often while viewing the Earth from outer space. Those who have experienced it describe a new understanding of the uniqueness, fragility, and relative smallness of our one and only home. And while it’s easy to imagine the impact this must have; it seems that spaceflight is a prerequisite. Which is why we sat down with Karen Nyberg.
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.