Nico Rosberg

Entrepreneur, e-mobility enthusiast, and F1 world champion Nico Rosberg took the Polestar 1 for a spin through the streets of Frankfurt, ending at the International Motor Show. We sat down with him inside the roadshow cube (in the Polestar 2 itself) and picked his brain.

The back of a white Polestar 2 in a Polestar space.

What are your first impressions of the car?

I just drove the Polestar 1, together with Joakim (Rydholm, Polestar development engineer), and what impressed me the most was the dynamic, sporty feel when driving. That’s something that I really like personally, and it’s something that everyone will enjoy. The steering is very direct, and the brakes have a really sporty feel, which was very nice.

We’ve tried to create a more holistic driving experience, focusing on all aspects as opposed to just straight-line acceleration. Do you feel that we’ve achieved that?

Absolutely, I love what you have achieved with the car. I really think you’re on the right track.

What are your overall impressions of the Polestar brand?

What you guys are doing is very exciting. The design elements are really nice with both the Polestar 1 and the Polestar 2. Very beefy, bulky for its category. I like that. The Polestar 2 price-point is really cool as well, that’s exactly where you need to set it. I like the carbon fibre details [in the Polestar 1], like on the bonnet for example; trying to push for the lightest weight is obviously important. Those kinds of details give it a racing look, and in my opinion are absolutely necessary (and also quite unusual) for that category of car.

Given your interest in e-mobility, where do you see Polestar fitting in that landscape? Which piece of the e-mobility puzzle is Polestar?

Well, Polestar is going for the subscription model, and that seems be the goal for most people at the end of the day. That’s where the entire market is going; just as our videos are offered via a subscription model, mobility itself will be offered via a subscription model one day. It’s smart that Polestar is positioning itself that way. A lot of it will come down to all the other aspects though: the cost, the infotainment (where you’re definitely taking the right course with the Android system), and so on. All these things will make it a success. In the future, it won’t just be about the driver experience, it’ll be about the overall customer experience, inside the car.

Nico Rosberg squats next to a metallic Polestar 1.

See below for Nico’s official channels:

nicorosberg.comfacebook: nicorosberg Instagram: @nicorosberg

Twitter: @nico_rosberg

YouTube: Nico Rosberg

Related

Bodine van Styrum smiling towards camera

Polestar's latest in-car app: Behavioural science is taking on EV charging

A new renewable charging app in the Netherlands has the potential to transform the EV charging landscape by providing real-time data on the country's energy mix. We spent the day with Behavioural Scientist Bodine van Styrum to learn the complex processes behind decision-making and how technology, including Polestar's new in-car renewable charging app, can play a vital role in tackling climate change.

Control center at wind tunnel

Finding the path of least resistance: Aerodynamics in the age of electric vehicles

Have you ever wondered what clay, raindrops, and wind tunnels have in common? They all play pivotal roles in ensuring your Polestar is safe, energy-efficient, and exciting to drive. But that only scratches the surface. We talked with Anders Gunnarsson, Polestar’s Manager of Quality and Industrialisation Design Exterior, to learn more about the fascinating world of aerodynamics.

Linda Skogsberg standing in front of picture of Polestar 4

Linda Skogsberg: What sustainability looks like in 2024

Sustainability is a big word. These 14 letters have the power to enlighten, engage, and enrage in equal measure. For some, it's an afterthought. For others, the only thought. Today, as we release our Polestar Sustainability report 2023, we speak to Linda Skogsberg to find out why sustainability is still front and centre at the company.