Entrepreneur, e-mobility enthusiast, and F1 world champion Nico Rosberg took the Polestar 1 for a spin through the streets of Frankfurt, ending at the International Motor Show. We sat down with him inside the roadshow cube (in the Polestar 2 itself) and picked his brain.
I just drove the Polestar 1, together with Joakim (Rydholm, Polestar development engineer), and what impressed me the most was the dynamic, sporty feel when driving. That’s something that I really like personally, and it’s something that everyone will enjoy. The steering is very direct, and the brakes have a really sporty feel, which was very nice.
We’ve tried to create a more holistic driving experience, focusing on all aspects as opposed to just straight-line acceleration. Do you feel that we’ve achieved that?
Absolutely, I love what you have achieved with the car. I really think you’re on the right track.
What you guys are doing is very exciting. The design elements are really nice with both the Polestar 1 and the Polestar 2. Very beefy, bulky for its category. I like that. The Polestar 2 price-point is really cool as well, that’s exactly where you need to set it. I like the carbon fibre details [in the Polestar 1], like on the bonnet for example; trying to push for the lightest weight is obviously important. Those kinds of details give it a racing look, and in my opinion are absolutely necessary (and also quite unusual) for that category of car.
Well, Polestar is going for the subscription model, and that seems be the goal for most people at the end of the day. That’s where the entire market is going; just as our videos are offered via a subscription model, mobility itself will be offered via a subscription model one day. It’s smart that Polestar is positioning itself that way. A lot of it will come down to all the other aspects though: the cost, the infotainment (where you’re definitely taking the right course with the Android system), and so on. All these things will make it a success. In the future, it won’t just be about the driver experience, it’ll be about the overall customer experience, inside the car.
The Polestar Design Contest features a truly expert jury. Polestar Head of Design Maximilian Missoni, Senior Design Manager Juan Pablo Bernal and Car Design Research Director Sam Livingstone are the ones who will evaluate every submission, pore over every detail, and ultimately determine the winners of the contest.
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.