With minimalism comes deliberate choices. Everything that isn’t needed is taken away. By that logic, only the absolutely necessary is left, there to perform a specific function. And if an obsession with detail and a hatred of shortcuts is built into your brand, then only the best choices remain. Like the materials which make up Polestar spaces.
They’ve been chosen for their functionality, along with their aesthetics. They’ve also been chosen to stay out of the spotlight. People visit a Polestar space, primarily, to see the cars. And though the carpeting would have to be extremely dynamic to pull focus from a Polestar car, the materials are chosen to avoid distraction. “We like to describe the interior of the spaces as a totally blank piece of paper. What we put on that paper is neutral and clean,” explains Polestar interior architect Rong Guan. “If we used very eye-catching that could shift focus to the material itself. So, we chose to use materials such as concrete and very simple white walls.”
The aforementioned concrete floors are made to endure both time and the movement of heavy objects. Aluminium component walls invite interaction, with drawers and display windows presenting different parts of the cars. And these materials are locally sourced, allowing for visual continuity whether the space is in a mall or a heritage building in the centre of town.
Polestar cars are minimalistic. As are the spaces which display them.
All aboard: the Polestar referral programme
Enthusiasm is contagious. Upon discovering a new hobby, restaurant, or band that you cannot get enough of, the urge to spread the word to friends and family is never far behind. After all, sharing is caring. The path towards greater electric mobility is indeed a journey of shared excitement. And we know that getting behind the wheel of an EV can have the same impact. Which is why we’re launching the Polestar referral programme.
The Hydro chair: a glimpse into the future
Many have tried to imagine what the future might look like. Flying cars, holograms, and interstellar travel have all been considered. And a lot of silver and grey, for some reason. When we try to envision a sustainable future, though, it tends to look a bit different. Greener. Now, that vision has been realised in the shape of the chair. One that’s both silver and green.