With minimalism comes deliberate choices. Everything that isn’t needed is taken away. By that logic, only the absolutely necessary is left, there to perform a specific function. And if an obsession with detail and a hatred of shortcuts is built into your brand, then only the best choices remain. Like the materials which make up Polestar spaces.
They’ve been chosen for their functionality, along with their aesthetics. They’ve also been chosen to stay out of the spotlight. People visit a Polestar space, primarily, to see the cars. And though the carpeting would have to be extremely dynamic to pull focus from a Polestar car, the materials are chosen to avoid distraction. “We like to describe the interior of the spaces as a totally blank piece of paper. What we put on that paper is neutral and clean,” explains Polestar interior architect Rong Guan. “If we used very eye-catching that could shift focus to the material itself. So, we chose to use materials such as concrete and very simple white walls.”
The aforementioned concrete floors are made to endure both time and the movement of heavy objects. Aluminium component walls invite interaction, with drawers and display windows presenting different parts of the cars. And these materials are locally sourced, allowing for visual continuity whether the space is in a mall or a heritage building in the centre of town.
Polestar cars are minimalistic. As are the spaces which display them.
The Overview Effect: a cognitive shift in awareness reported by some astronauts during spaceflight, often while viewing the Earth from outer space. Those who have experienced it describe a new understanding of the uniqueness, fragility, and relative smallness of our one and only home. And while it’s easy to imagine the impact this must have; it seems that spaceflight is a prerequisite. Which is why we sat down with Karen Nyberg.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.
Polestar has never gone it alone. We’ve had plenty of collaborators, kindred spirits, and fellow EV enthusiasts with us on our journey towards sustainable electric mobility. And now, in Gores Guggenheim Inc., we have a new partner. One with whom we intend to go public, pursuant to a business combination agreement which we have signed.