With minimalism comes deliberate choices. Everything that isn’t needed is taken away. By that logic, only the absolutely necessary is left, there to perform a specific function. And if an obsession with detail and a hatred of shortcuts is built into your brand, then only the best choices remain. Like the materials which make up Polestar spaces.
They’ve been chosen for their functionality, along with their aesthetics. They’ve also been chosen to stay out of the spotlight. People visit a Polestar space, primarily, to see the cars. And though the carpeting would have to be extremely dynamic to pull focus from a Polestar car, the materials are chosen to avoid distraction. “We like to describe the interior of the spaces as a totally blank piece of paper. What we put on that paper is neutral and clean,” explains Polestar interior architect Rong Guan. “If we used very eye-catching that could shift focus to the material itself. So, we chose to use materials such as concrete and very simple white walls.”
The aforementioned concrete floors are made to endure both time and the movement of heavy objects. Aluminium component walls invite interaction, with drawers and display windows presenting different parts of the cars. And these materials are locally sourced, allowing for visual continuity whether the space is in a mall or a heritage building in the centre of town.
Polestar cars are minimalistic. As are the spaces which display them.
To build a sustainable society, there are a series of concrete (pun intended) goals that need to be achieved. These key drivers are universal and not specific to any one geographical location or cultural area. They are pillars upon which to construct the foundation of a more sustainable society.
The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.