EVs have always been marketed as “clean”. We’re guilty of it ourselves. And in some respects, this is undebatable. A comparable internal combustion engine car emits 41 metric tons of carbon dioxide during its use phase*. An EV emits no tailpipe carbon dioxide at all. Tough to argue with.
And while this is significant, it’s only one tile in the mobility mosaic. If the electricity charging an EV is itself not clean, for example, then its carbon footprint is enlarged. The emissions haven’t been eliminated, merely moved, from the vehicle itself to what powers it. It’s a pollutant shell game with no winners.
The current global pandemic has changed the world we know, with a reduction in travel, and therefore a reduction in air pollution. Uncharacteristically clear skies across the world were a timely reminder of the need to seriously combat emissions, and a very compelling case for EVs. Customers now see the sense in going electric.
But they’re also hesitant, and rightly so. The abovementioned greenwashing of EVs has led many to think whether ICE or EV, there’s still too much CO2.
The emissions scandal that was Dieselgate further eroded the trust that consumers had in auto manufacturers. “Families bought diesel cars because they wanted to help protect the environment,” says Polestar CEO Thomas Ingenlath in a recent op-ed piece. “They were lied to.”
What’s needed now is total transparency. Honesty about the progress being made and the setbacks being encountered. Openness about the true environmental impact of EVs, and the realities of the supply chains and manufacturing involved. Clarity regarding how these problems are being addressed.
We’ll soon be coming clean with what we’re doing to address these concerns. We hope to see the same from our contemporaries. It’s in the best interests of everyone: consumers, manufacturers, and last but not least, the environment.
Time to clear the air, literally and figuratively.
*Based on Polestar calculations.
Perspective is everything. Travelling by plane is a blast for those who have only ever travelled by car. It’s mundane for astronauts. Electric driving is clearly the superior experience in our opinion. But we make electric cars. How do former petrol-heads feel about it? Android developers with an interest in driving? People who take road trips from Bavaria to Schleswig-Holstein and back, with a brief detour in Finland? What are their thoughts on Polestar 2?
The Overview Effect: a cognitive shift in awareness reported by some astronauts during spaceflight, often while viewing the Earth from outer space. Those who have experienced it describe a new understanding of the uniqueness, fragility, and relative smallness of our one and only home. And while it’s easy to imagine the impact this must have; it seems that spaceflight is a prerequisite. Which is why we sat down with Karen Nyberg.
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.