Being an innovator means plenty of challenges. But it also means plenty of “eureka” moments.
When Swiss natural fibre firm Bcomp came up with the idea of using fully sustainable flax to create high-performance composite materials, it was one of these moments (or whatever the local equivalent of “eureka” is in Switzerland).
When we came up with the idea of using these composites in the Polestar Precept, it was another one of these moments. Learn all about Bcomp above.
The Overview Effect: a cognitive shift in awareness reported by some astronauts during spaceflight, often while viewing the Earth from outer space. Those who have experienced it describe a new understanding of the uniqueness, fragility, and relative smallness of our one and only home. And while it’s easy to imagine the impact this must have; it seems that spaceflight is a prerequisite. Which is why we sat down with Karen Nyberg.
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.