Kindred spirits: Bcomp

Being an innovator means plenty of challenges. But it also means plenty of “eureka” moments.

When Swiss natural fibre firm Bcomp came up with the idea of using fully sustainable flax to create high-performance composite materials, it was one of these moments (or whatever the local equivalent of “eureka” is in Switzerland). 

When we came up with the idea of using these composites in the Polestar Precept, it was another one of these moments. Learn all about Bcomp above. 

Related

A person walking under a bridge at sunrise.

Still Talking: Simon Åslund

Today, we introduce you to our very own Simon Åslund. Simon’s creative journey started with borrowing university cameras, but his flair for experimentation led him towards capturing moody cinematic night scenes. When he is not out shooting the Scandinavian twilight, he works for Polestar's Brand and Marketing team. Come along as we get to know Simon Åslund.