Kindred spirits: Bcomp

Being an innovator means plenty of challenges. But it also means plenty of “eureka” moments.

When Swiss natural fibre firm Bcomp came up with the idea of using fully sustainable flax to create high-performance composite materials, it was one of these moments (or whatever the local equivalent of “eureka” is in Switzerland). 

When we came up with the idea of using these composites in the Polestar Precept, it was another one of these moments. Learn all about Bcomp above. 

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Putting the matter to rest: Polestar 4 digital rear-view mirror in snow and in the dark

Our latest film showcasing the new digital rear-view mirror of Polestar 4 caused quite a stir. As is expected with new technology, we were flooded with questions regarding its functionality and durability in other environments. Our product gurus Brent Ellis, Head of Product Communications, and Joakim Rydholm, Head of Chassis Development, took an opportunity while in northern Sweden to put the matters to rest.