The Salone Internazionale del Mobile di Milano, also known as Milan Design Week, is the greatest design summit in the world: a meeting of minds in which the most forward-thinking and audacious designs are showcased. A natural place for a progressive brand to be.
And progression is a key ingredient in the Polestar philosophy. It’s one of the three pillars upon which Polestar stands. It’s the force that drives us, that sends us down new paths, always experimenting, never resting. We keep one eye pointed inwards, relentlessly self-improving. We cast the other beyond the boundaries of our industry, seeking out collaborators and kindred spirits with whom we can explore new areas, try new approaches and implement new ideas.
The journey towards more sustainable mobility has forced us to get off the beaten track. Not only was the traffic terrible, but it wasn’t getting us to where we need to go. Now, we’re entering uncharted territory. To help us navigate in a rapidly transforming world, we need a roadmap. An exponential roadmap.
The Polestar Design Contest features a truly expert jury. Polestar Head of Design Maximilian Missoni, Senior Design Manager Juan Pablo Bernal and Car Design Research Director Sam Livingstone are the ones who will evaluate every submission, pore over every detail, and ultimately determine the winners of the contest.