The Salone Internazionale del Mobile di Milano, also known as Milan Design Week, is the greatest design summit in the world: a meeting of minds in which the most forward-thinking and audacious designs are showcased. A natural place for a progressive brand to be.
And progression is a key ingredient in the Polestar philosophy. It’s one of the three pillars upon which Polestar stands. It’s the force that drives us, that sends us down new paths, always experimenting, never resting. We keep one eye pointed inwards, relentlessly self-improving. We cast the other beyond the boundaries of our industry, seeking out collaborators and kindred spirits with whom we can explore new areas, try new approaches and implement new ideas.
To build a sustainable society, there are a series of concrete (pun intended) goals that need to be achieved. These key drivers are universal and not specific to any one geographical location or cultural area. They are pillars upon which to construct the foundation of a more sustainable society.
The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.