The Salone Internazionale del Mobile di Milano, also known as Milan Design Week, is the greatest design summit in the world: a meeting of minds in which the most forward-thinking and audacious designs are showcased. A natural place for a progressive brand to be.
Milan Design Week
And progression is a key ingredient in the Polestar philosophy. It’s one of the three pillars upon which Polestar stands. It’s the force that drives us, that sends us down new paths, always experimenting, never resting. We keep one eye pointed inwards, relentlessly self-improving. We cast the other beyond the boundaries of our industry, seeking out collaborators and kindred spirits with whom we can explore new areas, try new approaches and implement new ideas.
Polestar 2’s music video debut: Bionic by Ou-Yang Nana
It’s important to do things properly. We’re determined to improve the society we live in by accelerating the shift to more sustainable electric mobility, and though we want this shift to occur sooner rather than later, that doesn't mean speed at the expense of what's right. The length of our checklists when designing, testing, and building Polestar 2 would shock a NASA launch engineer. Which makes it the perfect car to feature in the video for “Bionic”, the latest single by Ou-Yang Nana, who also knows a thing or two about diligent preparation.
Behind the scenes at HOTE Design
The best of the best. It’s an aim for us as a brand. It’s what was required to win the inaugural Polestar Design Contest. And it’s why we reached out to HOTE Design to create the models of the winning designs.