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Journal 13

The Polestar 2 has been presented to the world. We didn’t want to fly people in from all over the world to show them our electric car. Creating emissions in order to show people our zero-emission car made no sense to us. Those types of presentations are an anachronism in today’s car industry anyway, even more so for a digital brand like Polestar.

Polestar 2 presentation

The Polestar 2 has been presented to the world. We didn’t want to fly people in from all over the world to show them our electric car. Creating emissions in order to show people our zero-emission car made no sense to us. Those types of presentations are an anachronism in today’s car industry anyway, even more so for a digital brand like Polestar.

So we did it online. We delivered our message in a clean, undiluted way, parting with convention in favour of a better solution. In dispensing with the logistics of flying people in, we were free to focus on what matters most: the Polestar 2. An avant-garde, all-electric statement of purpose, the Polestar 2 is the next step in our journey.

See above for a 2-minute version and see below for a 7-minute version and the entire presentation.

Related

The importance of perspective with Juhani Lehtimäki

Perspective is everything. Travelling by plane is a blast for those who have only ever travelled by car. It’s mundane for astronauts. Electric driving is clearly the superior experience in our opinion. But we make electric cars. How do former petrol-heads feel about it? Android developers with an interest in driving? People who take road trips from Bavaria to Schleswig-Holstein and back, with a brief detour in Finland? What are their thoughts on Polestar 2?

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