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Journal 13

The Polestar 2 has been presented to the world. We didn’t want to fly people in from all over the world to show them our electric car. Creating emissions in order to show people our zero-emission car made no sense to us. Those types of presentations are an anachronism in today’s car industry anyway, even more so for a digital brand like Polestar.

Polestar 2 presentation

The Polestar 2 has been presented to the world. We didn’t want to fly people in from all over the world to show them our electric car. Creating emissions in order to show people our zero-emission car made no sense to us. Those types of presentations are an anachronism in today’s car industry anyway, even more so for a digital brand like Polestar.

So we did it online. We delivered our message in a clean, undiluted way, parting with convention in favour of a better solution. In dispensing with the logistics of flying people in, we were free to focus on what matters most: the Polestar 2. An avant-garde, all-electric statement of purpose, the Polestar 2 is the next step in our journey.

See above for a 2-minute version and see below for a 7-minute version and the entire presentation.

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Summer Highlights 2021

This summer was marked by collaborations, campaigns, and events. And like every summer, we did it the Polestar way.

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