Let’s hear it for instant gratification. Conventional wisdom has always held that the anticipation of having something is often better than the thing itself. That delayed gratification only increases one’s happiness when delivery is finally taken. On the other hand, if an improvement to something becomes available, there’s no sense in waiting. And we’ve never been big believers in convention anyway.
Therefore, we’re rolling out Over-the-Air (OTA) updates for Polestar 2.
“With OTA we bring the latest software updates straight to Polestar 2 customers just like they experience it on their smartphones,” comments Thomas Ingenlath, Polestar CEO. “Our engineers are constantly improving functionality and developing new features. With OTA we will be able to push new software out regularly, which means that even the earliest cars can run the latest version and gain new features.”
This has a number of clear advantages. Firstly, it does away with workshop visits for functionality and feature upgrades. It makes Polestar 2 more future proof, from the ground-breaking Android Automotive infotainment system to the vehicle itself ; an experience as cutting edge as it was upon release. Thirdly, these improvements can be implemented as they become available. No more playing the waiting game.
And these improvements are more than just bug fixes (though they are of course included).
“With our latest OTA update we provide improvements to various items including Bluetooth connectivity, climate timers, the digital owner’s manual and the 360° camera. It also includes an upgrade to the latest Android Automotive operating system, range improvements and incremental speed improvements for DC charging, as well as a safety-related propulsion bug fix,” continues Thomas Ingenlath.
OTA upgrades have been the standard for smartphones for years, extending their use phase and reducing both overconsumption and waste. And given how connected and digital the modern car is, the time is right to extend regular wireless updates to the automotive sphere.
After all, why wait?
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
There are all types of awards out there. The Foot in Mouth Award, The Golden Bagel Award and IG Nobel Prize, just to mention a few. While we haven’t won any of these particular accolades, we have received our share of awards. The latest celebrate our approach to design.