Instant improvements: Polestar 2 OTA updates
Let’s hear it for instant gratification. Conventional wisdom has always held that the anticipation of having something is often better than the thing itself. That delayed gratification only increases one’s happiness when delivery is finally taken. On the other hand, if an improvement to something becomes available, there’s no sense in waiting. And we’ve never been big believers in convention anyway.
With OTA we will be able to push new software out regularly, which means that even the earliest cars can run the latest version and gain new features.
Therefore, we’re rolling out Over-the-Air (OTA) updates for Polestar 2.
“With OTA we bring the latest software updates straight to Polestar 2 customers just like they experience it on their smartphones,” comments Thomas Ingenlath, Polestar CEO. “Our engineers are constantly improving functionality and developing new features. With OTA we will be able to push new software out regularly, which means that even the earliest cars can run the latest version and gain new features.”
This has a number of clear advantages. Firstly, it does away with workshop visits for functionality and feature upgrades. It makes Polestar 2 more future proof, from the ground-breaking Android Automotive infotainment system to the vehicle itself ; an experience as cutting edge as it was upon release. Thirdly, these improvements can be implemented as they become available. No more playing the waiting game.
And these improvements are more than just bug fixes (though they are of course included).
“With our latest OTA update we provide improvements to various items including Bluetooth connectivity, climate timers, the digital owner’s manual and the 360° camera. It also includes an upgrade to the latest Android Automotive operating system, range improvements and incremental speed improvements for DC charging, as well as a safety-related propulsion bug fix,” continues Thomas Ingenlath.
OTA upgrades have been the standard for smartphones for years, extending their use phase and reducing both overconsumption and waste. And given how connected and digital the modern car is, the time is right to extend regular wireless updates to the automotive sphere.
After all, why wait?
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
All aboard: the Polestar referral programme
Enthusiasm is contagious. Upon discovering a new hobby, restaurant, or band that you cannot get enough of, the urge to spread the word to friends and family is never far behind. After all, sharing is caring. The path towards greater electric mobility is indeed a journey of shared excitement. And we know that getting behind the wheel of an EV can have the same impact. Which is why we’re launching the Polestar referral programme.