On the roadshow rolls. The Polestar roadshow brings our cars to the people, letting people get up close with our products while picking the brains of Polestar experts. And in Frankfurt, the cube found itself smack in the middle of Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA).
There are colour and material samples, there are atelier tables, there are screens where you can configure cars to your liking. Technical specifications decorate the floor, components adorn the walls. All housed in a traveling version of our headquarters. A white cube.
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.
Time is running out. To stay within the 1.5-degree target, we need to take immediate action. In the quest for circularity, transitioning to electric transport is one of several imperative steps. This step calls for a change in behaviour, from people, businesses, and governments. Because frankly, we don’t have time not to.