On the roadshow rolls. The Polestar roadshow brings our cars to the people, letting people get up close with our products while picking the brains of Polestar experts. And in Frankfurt, the cube found itself smack in the middle of Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA).
There are colour and material samples, there are atelier tables, there are screens where you can configure cars to your liking. Technical specifications decorate the floor, components adorn the walls. All housed in a traveling version of our headquarters. A white cube.
The Polestar Design Contest features a truly expert jury. Polestar Head of Design Maximilian Missoni, Senior Design Manager Juan Pablo Bernal and Car Design Research Director Sam Livingstone are the ones who will evaluate every submission, pore over every detail, and ultimately determine the winners of the contest.
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.