Göteborgsvarvet is the world’s largest half-marathon. Held in Gothenburg since 1980, the event attracts over 60,000 participants. It’s also one of the world’s most sustainable races, certified according to the ISO-20121 international standard.
Unfortunately, the race in its usual form was cancelled this year. Recent global events made this the only option. Down, but not out, the race organisers thought outside the box and settled on an innovative digital approach, allowing for contestants to complete the race wherever they like, posting their results via Strava. The digital pivot really resonated with us and given that it’s a hometown event with serious sustainability credentials, we decided we only had one option: to become an official partner and help make Göteborgsvarvet Virtual Race 21k happen.
Swedish-Somali distance runner Suldan Hassan ran his race at our very own proving ground in Hällered. Given that this such a unique set of circumstances, it the Polestar 2. He was also the virtual run’s fastest runner, with an impressive time of 1:12:02 for a 21.5 km run.
Göteborgsvarvet is a sustainable, hometown event which isn’t afraid to innovate and digitise when required. And a natural fit for Polestar.
Perspective is everything. Travelling by plane is a blast for those who have only ever travelled by car. It’s mundane for astronauts. Electric driving is clearly the superior experience in our opinion. But we make electric cars. How do former petrol-heads feel about it? Android developers with an interest in driving? People who take road trips from Bavaria to Schleswig-Holstein and back, with a brief detour in Finland? What are their thoughts on Polestar 2?
The Overview Effect: a cognitive shift in awareness reported by some astronauts during spaceflight, often while viewing the Earth from outer space. Those who have experienced it describe a new understanding of the uniqueness, fragility, and relative smallness of our one and only home. And while it’s easy to imagine the impact this must have; it seems that spaceflight is a prerequisite. Which is why we sat down with Karen Nyberg.
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.